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The processing of Personal Data for the purpose of providing social audience reach analytics as described in the Agreement. 2.2 Duration. Processing shall continue for the term of the Agreement and as required by this DPA thereafter. 2.3 Nature and Purpose. 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Showcase represents that it does not and will not: (a) access private or login-restricted accounts; (b) access, collect, or process direct messages, private communications, or non-public content; (c) use credentials belonging to others to access platform data; (d) circumvent technical access controls, CAPTCHAs, rate limits, or authentication requirements; or (e) access data that has been configured by the account holder to be non-public. 2.5 Updates and Evolution. The Services may evolve over time. 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(a) For Custom Author Tracking: authors, prospective authors, contributors, and other individuals designated by Publisher whose public social media presence is analyzed under the Services; (b) For Ecosystem Data Feeds: individuals associated with third-party publishers, booksellers, book influencers, libraries, literary fairs and festivals and other participants in the book ecosystem. 3.2 Categories of Personal Data. (a) Names and identifiers; (b) public social media account handles and profile information; (c) publicly available metrics including follower counts, engagement rates, and posting activity; and (d) Publisher-provided data such as sales figures associated with authors (Custom Author Tracking only). 3.3 Special Categories. The Services are not intended to process special category data. 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Showcase shall provide Publisher with access to the Showcase Analytics Hub, a platform that aggregates and analyzes Publicly Available Data for the purpose of social audience reach analytics (the “Services”). The Services comprise two components, as further described in one or more Order Forms: Ecosystem Data Feeds: pre-packaged data covering publishers, booksellers, book influencers, and other segments of the book ecosystem, collected independently by Showcase; and Custom Author Tracking: audience data for specific authors designated by Publisher. 2.2 Nature of Data. The Services process only: (a) Publicly Available Data, including public follower counts, engagement indicators, and posting activity; and (b) Publisher Data provided by Publisher. Ecosystem Data includes information about third-party publishers, booksellers, and influencers who are not affiliated with Publisher. Showcase does not access private accounts, login-restricted data, direct messages, or private communications. 2.3 Data Collection Methods. Publisher acknowledges that Showcase collects Publicly Available Data using automated methods that are common in the social media analytics industry. Showcase does not represent or warrant that its data collection methods comply with the terms of service of any Third-Party Platform. Publisher acknowledges and accepts that Third-Party Platforms may restrict, limit, or terminate access to data at any time without notice. 2.4 No Access to Restricted Data. Showcase represents that it does not and will not: (a) access private or login-restricted accounts; (b) access, collect, or process direct messages, private communications, or non-public content; (c) use credentials belonging to others to access platform data; (d) circumvent technical access controls, CAPTCHAs, rate limits, or authentication requirements; or (e) access data that has been configured by the account holder to be non-public. 2.5 Updates and Evolution. The Services may evolve over time. 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